REBRANDING A 10 YEAR OLD COMPANY
This small urban farming company was turning 10 and so was their logo. While their mission had evolved, they realized that their logo didn’t fully reflect the new core foundations of their brand and dedication to teaching others self-sufficiency by growing their own sustainable food sources. It also didn’t fully represent the diversity, or dedication to being a triple bottom line BCorp. They needed a clean design that was scalable and easy to reproduce at any size. I worked with a local designer to update GCG logo to fit this new brand vision.
The modern, simplified logo fully represents the triple bottom line of their business; their dedication to social equity, economic prosperity, and environmental stewardship. They were extremely proud of the results
In the consulting industry, each situation is unique and requires a specific set of solutions. For this project, I helped my client define the ideal outcome for the situation, and through strategic planning we were able to achieve a great end result.