ABIGAIL TAYLOR
Restaurant Marketing Consultant
Marketing Strategies and Services for Restaurants & Small Businesses
A ONE WOMAN FULL SERVICE MARKETING & MANAGEMENT TEAM
You’ve poured your blood, sweat and tears into your restaurant. You’ve made it happen and you should be really proud to even be where you are right now. If you’ve ended up here with me, it probably means you are looking for help. By now you’ve learned some things about running a restaurant or small business. You’ve learned there’s only so many hours in a day. You’ve learned that marketing is the last thing on your mind at the end of one of those days. You know it’s important, but you don’t know where to begin. So what do you do?
I’m here to help you find out! My name is Abigail Taylor and I've been working in the service industry for over 15 years. In between pouring drinks and managing front of house teams, I've worked as a marketing manager for growing businesses. With me, you get the best of both worlds, a restaurant industry veteran with marketing and management skills who understands the needs of your specific industry.
SERVICES
I’m committed to learning everything there is to know about your business. I’ll learn what your goals are, what challenges you face, and what you’ve done so far to help solve them. From there, I’ll help you build a strong brand voice. I’ll help you create irresistible content to support your brand vision and give you the tools you will need to grow your business by leaps and bounds through these and other services. I'll help grow your team, set up POS systems, maximize your efficiency, and set you on a path for successful growth.
BRAND IDENTITY
A strong brand starts with clear intention setting. If your intention is to provide a specific service to people, is that intention clear in your public facing content? When you look at your logo, website, and collateral, does it speak to that specific intention? Do you have a mission statement or a vision? Do you have core values? We can workshop your brand intentions and come up with a strong brand identity together.
WEBSITE EVALUATION
Your website is the first impression most people have of your brand. Does it reflect your brand vision? Are products and services easy to find? I’ll sit down with you and evaluate your site starting with the end user in mind to make sure you are putting your best foot forward. I offer...
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Website consultation
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Full site renovation
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SEO training
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Retail shop build outs
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POS integration and more!
SOCIAL MEDIA MANAGEMENT
You’ve been working so hard at building your business that you’ve run out of time and energy for one of the most effective ways to grow it. Here’s where I can step in. I can help manage your social media needs, either in the short term with training to show you how to manage it yourself, or long term full management of all your accounts. You’ll start to see a growth in followers immediately, and that’s just the beginning of the fun! Services include but are not limited to:
Daily creation and posting of content to FB, IG, Twitter and other channels
Boosted posts and small scale ads
Live social coverage of your events or big news
Weekly or monthly newsletters and mailers
CONTENT WRITING
Content writing is just storytelling, only done with purpose. We will take a look at all your content, both on your website and in your social posts and make sure your scope of services and offerings are clearly represented. We’ll write engaging content that speaks to your brand vision and solves problems for your users. I can help manage your content writing, or train you to write engaging content. Services include but are not limited to:
Blog writing
Website copywriting
Newsletter content writing
Press Releases
Search Engine Optimization and Keywords
RESTAURANT CONSULTATION
Maybe you are in a position where you need a General Manager but you aren't quite big enough to hire someone full time. I can help you get there, either by a weekly or monthly retainer, or a la carte as needed. I can...
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Interview & hire FOH & BOH staff
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Update and design your menus
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Curate your wine, beer & cocktail lists
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Update and optimize your POS systems
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Fill your books by implementing seasonal event strategy
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All those tasks that you know you have to get to eventually but just don't have time for? Lay them on me!
CONTACT ME
I'm always excited to work with new people. Send me a message if you are interested in meeting up for coffee. Let's chat and see how I can help you!
